Post by cocolipid on Feb 28, 2024 5:34:00 GMT -5
According to the latest report published by , which analyzed over 5 million posts published online, engagement rates in terms of social media engagement rate are decreasing. This can be considered a step well known to those who know companies like Facebook which have accustomed us to continuous drops in organic reach . But there is some really interesting news on TikTok. This platform has always recorded an important and advantageous engagement rate . Are we seeing a turnaround in social media engagement rates? Here's what we know. Content index Some references to the sources Overall engagement declining TikTok is the most engaging social network What is the most effective content? How to summarize the trend? SOME REFERENCES TO THE SOURCES The data covers the social media engagement – such as Facebook, Instagram, TikTok and Twitter – of 2,100 companies active in sectors such as food and technology.
Specifically, there are 14 niches examined: Alcohol. Fashion. Financial services. Food and Peru Phone Number beverages. Health and beauty. High school education. Home decoration. Influencers. Average. Non-profit organizations. Retail. Sports teams. Technology and software. Trips. The number of followers varies: on Facebook it goes from 25,000 to 1,000,0000 fans and all the businesses analyzed have over 5,000 followers on Instagram, TikTok and Twitter. So the numbers are important. Must read: what is social media marketing OVERALL ENGAGEMENT DECLINING As the title suggests, the social media engagement rate between 2019 and 2022 on Facebook, Instagram and Twitter recorded a general depression.
While on TikTok the trend is reversed. Some platforms have undergone minimal changes: for Facebook, the average engagement dropped to 0.06% while on Twitter we dropped to 0.01%. Instagram, on the other hand, recorded the largest decline. If we look at the graphs below we can see that higher education is the sector that has the greatest engagement on all social networks. Even if sport on Facebook gives excellent results. Social media engagement rate Social media engagement rate instagram engagement facebook numbers We go from 1.22% to 0.47% . But, unlike Facebook and Twitter, the pace of publication on Instagram changes little: posts with this platform have increased from 4.3 to 4.5 posts per week. Let's say that social media engagement rates are declining for the third consecutive year, but remain rather stable for Facebook and Twitter. While Instagram reduces this parameter.
Specifically, there are 14 niches examined: Alcohol. Fashion. Financial services. Food and Peru Phone Number beverages. Health and beauty. High school education. Home decoration. Influencers. Average. Non-profit organizations. Retail. Sports teams. Technology and software. Trips. The number of followers varies: on Facebook it goes from 25,000 to 1,000,0000 fans and all the businesses analyzed have over 5,000 followers on Instagram, TikTok and Twitter. So the numbers are important. Must read: what is social media marketing OVERALL ENGAGEMENT DECLINING As the title suggests, the social media engagement rate between 2019 and 2022 on Facebook, Instagram and Twitter recorded a general depression.
While on TikTok the trend is reversed. Some platforms have undergone minimal changes: for Facebook, the average engagement dropped to 0.06% while on Twitter we dropped to 0.01%. Instagram, on the other hand, recorded the largest decline. If we look at the graphs below we can see that higher education is the sector that has the greatest engagement on all social networks. Even if sport on Facebook gives excellent results. Social media engagement rate Social media engagement rate instagram engagement facebook numbers We go from 1.22% to 0.47% . But, unlike Facebook and Twitter, the pace of publication on Instagram changes little: posts with this platform have increased from 4.3 to 4.5 posts per week. Let's say that social media engagement rates are declining for the third consecutive year, but remain rather stable for Facebook and Twitter. While Instagram reduces this parameter.