Post by account_disabled on Mar 10, 2024 5:09:13 GMT -5
In my book "Augmented Marketing" I have explored the newest paths in marketing to try to give some more stimulus to operators in the sector. I have also introduced more futuristic declinations of marketing, such as the one that will concern a new space of interaction between man and company, the metaverse. But what is the metaverse? With this term Neal Stephenson in the 1992 cyberpunk novel “ Snow Crash ” indicated a three-dimensional virtual reality which one could enter with one's own avatar, the equivalent of the cyberspace described by William Gibson. For many years this other dimension, in which to immerse oneself completely, remained a dream linked to the imagery of Tron, The Matrix and Ready Player One.
But with new advances in hardware and software technology we have India Mobile Number Data started talking about it again. Matthew Ball , media analyst, tried to describe the main attributes of him. The metaverse should: be persistent : that is, operate endlessly and without the possibility of being paused or turned off; be synchronous and live , i.e. be an experience that exists for everyone in real time, even if, in turn, it can contain specific events with a start and end time; have no limits on competing participants, so anyone at any time could enter and stay as they wish; be a fully functioning economy or a world in which individuals and businesses may be able to create, own, invest, sell and earn; be an inclusive experience , involving the digital and physical worlds, public and private networks, open and closed platforms; offer interoperability of data, digital objects, content between all hosted experiences; become a platform of content and experiences created and managed by a broad spectrum of individuals and companies Today there is a lot of simplification around this concept which is becoming a buzzword stuck to every product.
Therefore it is important to keep in mind that the metaverse should not be confused with virtual reality, which is only an enabling technology, nor with virtual spaces such as Second Life which do not have all the above attributes. At the same time it does not end in a digital world, a closed universe designed for a single purpose like Fortnite or Roblox , indeed the metaverse can contain multiple experiences. Finally, it is not simply a game and is not oriented towards achieving specific objectives. The metaverse, when and if it sees the light of day, will be more like the Internet: a large group of protocols, technologies, languages, access devices, content and communication experiences.
But with new advances in hardware and software technology we have India Mobile Number Data started talking about it again. Matthew Ball , media analyst, tried to describe the main attributes of him. The metaverse should: be persistent : that is, operate endlessly and without the possibility of being paused or turned off; be synchronous and live , i.e. be an experience that exists for everyone in real time, even if, in turn, it can contain specific events with a start and end time; have no limits on competing participants, so anyone at any time could enter and stay as they wish; be a fully functioning economy or a world in which individuals and businesses may be able to create, own, invest, sell and earn; be an inclusive experience , involving the digital and physical worlds, public and private networks, open and closed platforms; offer interoperability of data, digital objects, content between all hosted experiences; become a platform of content and experiences created and managed by a broad spectrum of individuals and companies Today there is a lot of simplification around this concept which is becoming a buzzword stuck to every product.
Therefore it is important to keep in mind that the metaverse should not be confused with virtual reality, which is only an enabling technology, nor with virtual spaces such as Second Life which do not have all the above attributes. At the same time it does not end in a digital world, a closed universe designed for a single purpose like Fortnite or Roblox , indeed the metaverse can contain multiple experiences. Finally, it is not simply a game and is not oriented towards achieving specific objectives. The metaverse, when and if it sees the light of day, will be more like the Internet: a large group of protocols, technologies, languages, access devices, content and communication experiences.